Over the past few months and weeks, we’ve been refining our ad delivery process on display campaigns, particularly those targeted at retail traders.
Display, as you may know, is the backbone of internet advertising, but over the years it’s changed from being a click magnet, through to a brand-building exercise. Now, it’s true that display advertising for Futures, for example, is a tough nut to crack, but we’ve recently partnered with several high-tech brands to ensure that our retail trading audience display campaigns are served to the *right* audience. This is key, because after all, if people aren’t interested in your product, it doesn’t matter where they see the ad. They have to see it, be aware of it, and it be relevant. If one of those things isn’t true, then you’re not going to have a great result.
Another factor that’s come to light recently is cross-device use. Often, we’ll see purchases made on a mobile device, such as an iPhone, but the initial exposure may come on a desktop. With the use of some smart tech and simple tracking capabilities, we can now serve ads to an interested retail trader on their desktop at work. This then follow via their tablet whilst they travel home on the train, and then concludes on their mobile device in the evening. This kind of continued strong exposure to a brand is often what creates awareness and subsequently conversions. You keep seeing the same ad, it’s of interest to you … why wouldn’t you find out more?
To find out more about how this could work for you brand, get in touch at sales (at) oxegenmedia.com.