Display Advertising

for Retail Trading

Targeted display advertising and email advertising for the retail trading industry – Forex, Futures, Binaries and Spread Betting.

B2C Remarketing

Through the global advertising networks provided by Google, Microsoft, Yahoo, Admeld and others, we created a product we call the Odyssey Network; Odyssey tracks traffic from our network of retail trading sites, and then utilises the major networks to remarket this highly qualified traffic with your advertising message. This kind of increased exposure boosts conversion rates and ROI by keeping your brand fresh in the minds of potential clients.Campaigns can be run from 500k impressions and upwards, with impressions spread across a range of common IAB formats. Third party tags and geotargeting are fully supported.

Further details on how remarketing works are available here, and you can download a PDF with a host of information as to how it can benefit your business here.

CPC Advertising

CPC (or PPC) can be highly effective. If you know how much it’s going to cost you per click, and you know your conversion rate, we can quickly figure out how much you need to spend and if it’s going to be a viable option. Our CPC campaigns for FX Brokers, Spread Betting Brokers and Futures Brokers currently start from around £4k GBP or USD equivalent.

CPM Advertising

The majority of our publishers operate on a CPM basis, or Cost Per Mille (cost per thousand impressions), where one load of a web page equals one impression. This is the traditional advertising methodology where exposure is paid for regardless of results, rather than other results-based models such as CPC, CPA or CPL.

CPL Advertising

CPL campaigns are available for Futures and Forex, and for Spread Betting Leads. These leads are fully GDPR compliant and are generated in-app, with leads sent securely via an API or encrypted CSV. Please get in touch if you would like to find out more.