Targeted display advertising and email advertising for the retail trading industry – Forex, Futures, Binaries and Spread Betting.
Through the global advertising networks provided by Google, Microsoft, Yahoo, Admeld and others, we created a product we call the Odyssey Network; Odyssey tracks traffic from our network of retail trading sites, and then utilises the major networks to remarket this highly qualified traffic with your advertising message. This kind of increased exposure boosts conversion rates and ROI by keeping your brand fresh in the minds of potential clients.Campaigns can be run from 500k impressions and upwards, with impressions spread across a range of common IAB formats. Third party tags and geotargeting are fully supported.
Our B2B Remarketing product works in exactly the same way as our Consumer product, Odyssey, but differs in where the traffic comes from. Rather than coming from retail trading sites, all traffic comes from industry specific portals such as Forex Magnates and iFXExpo. This ensures you are hitting only qualified B2B traffic and means zero wastage of your ad impressions.
The majority of our publishers operate on a CPM basis, or Cost Per Mille (cost per thousand impressions), where one load of a web page equals one impression. This is the traditional advertising methodology where exposure is paid for regardless of results, rather than other results-based models such as CPC, CPA or CPL.
CPL campaigns are available for Futures and Forex, and for Spread Betting Leads as of Q3 2013. Please get in touch if you would like to find out more.
CPC is not a model that is currently supported via Oxegen.