Are you a web publisher looking to increase your ad revenue from display ads? If so, you’re probably finding that an increasing number of visitors to your site are damaging your digital ad revenue by using ad blockers, such as Ad Block Plus.
Now, this may come as a bit of a surprise from someone who makes their living from digital advertising, but I am a user of AdBlock Plus. Why, you ask?
Well, it’s comes down to two words; poor implementation.
I have absolutely no problem with advertising, of course, I’d be something of a hypocrite were that actually the case. However, I *do* have a problem with poorly implemented advertising, mostly because it’s intrusive.
I have been in this business for over ten years and without a doubt, one thing that hasn’t changed is people’s greed. Everyone always wants to know how to maximise the eCPM, page views, maximum amount of dollars per visitors, however you want to put it.
But, that’s not the most important thing, and that’s probably the one thing that’s actually damaging your ability to make revenue from your visitors.
The most important thing, by far, is your visitors. Piss those visitors off with a deluge of ads, worse still irrelevant ads, and you stand a good chance of them either not coming back because your site is irritating the hell out of them, or they’ll come back with with an ad blocker.
For example, a website I frequently visit due to my interest in car is PistonHeads (pistonheads.com). Unfortunately, PH earns absolutely nothing from my visits because their advertising is so damned annoying. Massive ads that are intrusive on desktop or tablet platforms, let alone mobile platforms, irrelevant ads, annoying ads with too much animation, autoplay videos and so on. So, it’s easier to turn it off.
However do not lose hope.
What you really need to do here is hire a professional who can give you an impartial view of how your site is perceived, what can be improved, what can be dispensed with.
My background and majority business is financial media, but the principles are the same no matter what instrument you’re applying it to, and this is the problem with digital advertising today; trying to maximise your returns whilst simultaneously pissing your users off.
Want to change that? Contact us on our ‘Contact page’ and let’s talk business.